- Customer and channel profiling with buying objectives and objections .
- Top of the funnel activity plans, landing pages, lead gen offers and campaigns.
- Execution and growth experiments and setting up the OKRs
- An experienced team to work on demand and lead gen, tactics to achieve timely goals
- Regular launch & support for growth experiments and Inbound process
- Marketing automation tools, tech-stack, CRM and sales synchronization & enablement.
We work on lead gen strategy for your business with start to end analysis and designing the campaigns targeting the leads at different buying stages.
With inbound process, we ensure that all aspects of website lead pages, landing pages, messaging, and offers are very well alighned and are communicating rightly with buyers in accordance to their buying journey stages.
This is the phase of lead gen process where we create valuable offers for buyers at different buying stages. These compelling offers will be the first value-driven magnets for buyers to act upon and get into the process.
At this stage we also use progressive profiling methods and tech stacks to enrich the data of buyers, as they interact with offers progressively. The enrichments of data is extremely useful for sales enablement.
Active chat and messaging is an effective method to start the immediate conversation with qualified prospects at your website amd lead pages.
We design the sequenced messaging process for annoynmous or tracked prospects, visiting at the pages and prompt them with proper messages.
Digital campaigns design and implementations are backbone to reach new prospects and drive traffic to website. We manage the campaign managements over channels such as Google, LinkedIn and Facebook.
In our digital tactics we work on account based advertising and build custom audience for retargting and up-selling.
The acquisition is an important aspect of growth of your business and we use digital tactics, growth methods and inbound strategies to attract, nurture and convert leads.
The acquisition and lead gen process include action items on content creation, landing page and end-to-end campaogn management and automations.