PlatformX (by Commanders Act) provides tools for data collection, enrichment, and campaign optimization. It enables businesses to gather first-party customer data via server-side tracking, unify cross-device customer profiles, and activate that data in analytics or advertising workflows. The platform supports tag management, audience segmentation, and multi-touch attribution. By using AI recommendations, it helps companies optimize ad budgets and tailor targeting. Over 500 organizations (including many European enterprises) use Commanders Act’s solutions to improve marketing ROI. The company is based in Paris and focuses on privacy-compliant data handling. (Commanders Act merged with Australian tech company Bien, and TagCommander is one of its products under the PlatformX umbrella.)