A founder-led studio for B2B Tech, SaaS and professional services teams who want RevOps and growth that actually match how they sell.
Growack is a studio of one. I rebuild the RevOps and growth systems these teams sell through, so marketing and sales finally read from the same numbers.
Trusted by B2B Tech & SaaS teams
It reads in three parts: the roles that taught me demand generation, the shift into RevOps and personalisation, and why Growack exists at all. Follow the rail from where I started to where the work sits today.
Part one · The roles that taught me demand
Learning where attention leaks.
Started in digital marketing, learning demand and channels hands-on. Paid, content, and lifecycle work showed me where attention leaks out of a funnel before it ever becomes a lead.
Part one · The roles that taught me demand
From clicks to qualified pipeline.
Moved into B2B demand gen, where the scorecard shifted from clicks to qualified pipeline. A good campaign only pays back when the system beneath it can route, track and report what it brings in.
Part two · The shift into RevOps and personalisation
Going under the campaign, into the system.
Went deep on HubSpot and RevOps: the data models, lifecycle stages, routing and dashboards that let a team finally trust its own numbers.
Part two · The shift into RevOps and personalisation
Clean foundations, then high-intent journeys.
Ran Salesforce Marketing Cloud personalisation for an enterprise mobility brand, wiring clean RevOps foundations into high-intent journeys so each visit could push a deal along.
Part three · Why Growack exists at all
One thing, done properly.
Growack exists because that split kept repeating: good marketing sitting on a system that could not route, track or report what it brought in. So I do one thing properly. Connect what B2B Tech, SaaS and professional services teams already run on, then build growth on a base that holds.
Where it sits today A founder-led RevOps & Growth-as-a Service solution studio with specialisation & experience in RevOps & GTM Growth strategy & execution.
Across demand gen, RevOps, and personalisation, the lesson never changed. Fix the system first, and the revenue follows.
Twelve months inside one Salesforce org for a global mobility brand. I rebuilt the data model before a single personalised journey went live, and every stage of the funnel widened behind it. That order is the whole argument for fixing the system first.
The numbers from that engagement sit with the client, and I will walk you through them on a call rather than publish figures I cannot put a source next to here.
See the workRevOps first. Then growth, layered on only where it earns its place.
Curious what I would find in yours?
Answer a few questions about your stack, funnels and reporting. I go through the setup myself and send back a 90-day RevOps roadmap naming the two or three fixes I would make first.
Certified and technology partners
A small roster, direct access to me, and a mix of async and live sessions. You work with me directly, from the first audit to the last iteration.
I keep the roster deliberately small, so each engagement gets real focus and momentum instead of best-effort attention.
No account managers, no layers. Whoever scopes the work is the one who builds it and reports back to you.
A mix of async updates over Loom and docs, plus live working sessions on the calendar, so progress keeps moving between calls instead of waiting for the next one.
Bring in your in-house team or trusted freelancers whenever it helps, so the work leaves you more capable, not more dependent.
The honest version, so a call is worth your time. Here is who I do my best work for, and who I would happily point somewhere else.
In-market segments. For technology-based products, and professional services businesses.
Strategic & executional mix of marketing and sales solutions for their customer facing teams with MarTech capabilities in HubSpot and Salesforce systems.
Product-led and sales-led SaaS teams running HubSpot or Salesforce, where the funnel is already generating volume and the system underneath it has stopped keeping up.
Advisory, agency and specialist services firms selling expertise, where enquiries arrive through several routes at once and nobody can say which route actually pays.
Sushil and I worked together at Elsevier Corporate Markets. He was part of the Digital Team reporting to another colleague. However, his skills in building email campaigns in the Adobe Campaign tool were the perfect excuse to work together. In our work relationship, Sushil always shows his collaborative attitude. I have requested his support for specific emails campaigns and I was never disappointed. Sushil is a great value and eager to learn. I am sure he will be an excellent asset to any company.
Even when there were some barriers within what we could do, Growack always did the best to find a workaround.
HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.
From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.
Growack Media was resourceful in the different lead generation and growth hacking techniques that they have
Their commitment to a comprehensive discovery and audit process demonstrated a genuine investment in understanding our business.
I post what I learn on LinkedIn and X, mostly RevOps teardowns and growth notes pulled straight from live engagements. The longer write-ups live in resources.
The stack I build these systems in
Book a RevOps Diagnostic and I’ll walk your funnel with you, show you where deals stall, and name the two or three fixes worth making first. Not ready to talk yet? Connect on LinkedIn and follow the work.
