Strategy & GTM
ICP, positioning, offers, and GTM motions, settled before a euro goes to channels. It is the cheapest place to fix a pipeline problem, because everything downstream inherits the target you set here.
Expertise
Expertise behind the work
The disciplines I stay closest to when designing RevOps and growth systems for technology-based products and professional services businesses. Every service I sell is assembled from them, which is why RevOps and your campaigns end up sharing one definition of a qualified lead instead of arguing about whose number is right.
Trusted by B2B Tech & SaaS teams
- BreachLock
- Settly
- Co-Flo Enterprise
- Covalent
- ENAR Foundation
- Quantamix Solutions
Five disciplines I own, and the services they build
These are the areas I work in every week, and none of them is sold on its own. Each one shows up inside a named service with a defined scope, so you can follow the depth straight through to something you can buy and measure. When a project calls for a skill outside this set, I bring in a specialist I trust and stay accountable for the result.
RevOps & CRM
A clean data model and lifecycle in HubSpot or Salesforce, so the pipeline numbers hold up when a board member starts asking questions and nobody has to rebuild the report by hand first.
Growth Channels & Campaigns
Paid, content, lifecycle, and ABM-lite aimed at the opportunities your sales team actually wants to call, rather than at the volume that flatters a dashboard.
AI & Personalisation
AI-assisted scoring, workflows, and web journeys that match the message to the account and the moment it lands, so the same traffic starts converting harder.
Enablement & Processes
Playbooks, onboarding, and workflows your team keeps using, so the engine still runs the quarter after I have handed it over and the work does not quietly decay.
The six areas the work is sold in
Five disciplines is how I think about the craft. These six are how I describe the work itself, in the wording I use in my own deck, with the page on this site that covers each one.
Growth Strategy & Processes
The decisions upstream of any channel: who you serve, what you sell them, and the motions that turn that into pipeline.
Strategy & GTMGrowth Marketing-as-a-Service
The whole growth function run for you on a retainer, with the campaign calendar, the budget calls and the reporting held in one place.
Growth MarketingFull-Funnel Execution & Support
Paid, organic, content and lifecycle run as one programme across the funnel rather than as separate channel projects.
Growth Channels & CampaignsMar-Tech & Automations
HubSpot and Salesforce set up as one system: the data model, the integrations and the workflows that carry a record between them.
RevOps & CRMRevOps & Sales Enablement
The operating layer and the people layer together: clean pipeline mechanics, plus the playbooks and training that keep sales using them.
Enablement & ProcessesAi-enabled GTM Solutions
Scoring, routing and web journeys where automation does the repetitive work and every decision it makes can still be explained.
AI & PersonalisationWho the work is built for
Two kinds of business, named the way I name them myself. Both buy for the same reason: the revenue engine has outgrown the way it is currently run.
B2B- Tech & Products(SaaS)
Technology-based products, where the funnel and the CRM already carry real volume and the reporting has to hold up in front of a board.
Professional Services
Professional services businesses, where pipeline still comes from relationships and referrals and now has to be run as a system rather than a habit.
Certified and technology partners
- customer.io Certified Partner
- Leadinfo Partner
- MoEngage Partner
- ActiveCampaign Official Agency Partner
- HubSpot Solutions Partner
- CrawlQ Partner
- Uncapped Partner
- RevenueHero Partner
- PhantomBuster Partner
How these disciplines show up in engagements
Read each card as a row in a matrix. The discipline in bold leads that engagement and the chips are the ones it leans on to stay joined up. Every service draws on at least three, which is exactly why I keep the list to five rather than twenty.
RevOps Systems
Leads with RevOps & CRM. The data model, lifecycle stages and reporting layer everything else is later measured in.
Also draws on
Strategy & GTM
AI & Personalisation
Enablement & Processes
See the service
Growth Marketing
Leads with Growth Channels. Paid, content, lifecycle and ABM-lite pointed at the accounts sales actually wants.
Also draws on
Strategy & GTM
RevOps & CRM
AI & Personalisation
See the service
HubSpot Enablement
Leads with Enablement & Processes. Onboarding, playbooks and workflows so the portal is used the way it was built.
Also draws on
RevOps & CRM
AI & Personalisation
See the service
Salesforce Personalisation
Leads with AI & Personalisation. Scoring, journeys and account-level messaging wired into the CRM of record.
Also draws on
RevOps & CRM
Growth Channels
See the service
Fractional Marketing Lead
Leads with Strategy & GTM. The only engagement that runs all five at once, because it owns the whole number.
Also draws on
RevOps & CRM
Growth Channels
AI & Personalisation
Enablement & Processes
See the service
Even when there were some barriers within what we could do, Growack always did the best to find a workaround.
Growack Media was resourceful in the different lead generation and growth hacking techniques that they have
From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.
How the five fit into one revenue engine
Each discipline earns its place on its own. The results only compound when they run as one sequence, not five disconnected projects with their own dashboards, and that sequence is what produced the numbers below.
Strategy & GTM
ICP, positioning, and offers set the direction.
RevOps & CRM
Clean data and one shared model of revenue.
Growth Channels
Campaigns that bring qualified opportunities in.
AI & Personalisation
Content and journeys matched to each account.
Enablement
Playbooks that keep the whole engine running.
- One shared map. A single definition of a qualified lead runs through all five, so strategy, CRM and campaigns cannot drift apart.
- Built where your team already works. Inside the HubSpot or Salesforce they open every day, not in a slide deck.
- Everything answers to revenue. If a play can’t be traced to pipeline, I don’t ship it.
What it produces when the pieces connect
What changes once the five run as one sequence instead of five projects with their own dashboards. I publish a client’s figures only where I can show the report they came from, so what follows is the shape of the result rather than a number attached to your account.
One definition, end to end
A qualified lead means the same thing in the strategy, in the CRM and in every campaign, so the hand-off between them stops leaking.
Budget follows the opportunities
Reporting is wired in as each campaign is built, so a channel keeps its spend on evidence rather than on habit.
It survives the handover
Definitions, playbooks and named owners are written down, so the quarter after I step back looks like the quarter before it.
The disciplines that carry it
Strategy & GTM
RevOps & CRM
Growth Channels
AI & Personalisation
Enablement & Processes
Their commitment to a comprehensive discovery and audit process demonstrated a genuine investment in understanding our business.
HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.
Even when there were some barriers within what we could do, Growack always did the best to find a workaround.
The stack I build these systems in
- HubSpot
- Salesforce
- Salesforce personalisation
- Google Ads
- LinkedIn Ads
- Analytics & attribution
Next step
Want your five disciplines pulling in one direction?
Tell me where things stand today and I’ll flag the one or two changes worth making first, in the order I would actually make them.