RevOps Systems

RevOps systems that make your CRM worth what you pay for it

From scattered data and broken routing to a clean, predictable revenue engine across HubSpot & Salesforce.

HubSpot Salesforce

Managed RevOps and AI-RevOps systems, not ad-hoc fixes

Three connected systems that move you from messy tools to a clean, AI-ready revenue engine.

  1. Revenue Engine Reset

    RevOps Audit & Blueprint

    See where revenue leaks and what to fix first.

    A focused RevOps audit of HubSpot, Salesforce, funnels, and reporting that shows what’s working, what’s broken, and your next 90 days of fixes.

    You get

    • Full RevOps review: lifecycle, routing, scoring, SLAs, data model.
    • A clear readiness score and maturity snapshot.
    • A prioritised 90-day roadmap of quick wins and structural fixes.

    Perfect for “When something is off in HubSpot/Salesforce but we can’t see why.”

  2. RevOps Execution Sprint

    60-90 days

    Turn the blueprint into changes your team feels.

    We fix the foundation and wire your funnels so the next campaigns sit on solid RevOps, not workarounds.

    We focus on

    • Cleaning routing, lifecycle, and handoffs for high-intent leads.
    • Simplifying properties and reports so numbers stop contradicting each other.
    • Rebuilding 1-3 key journeys (demo/trial/high-intent forms, nurture, hand-raisers).
    • Standing up core dashboards tied to SQLs, Opps, CW, and pipeline velocity.

    Outcome A RevOps base your team trusts, and that’s ready for AI-native workflows.

  3. Managed RevOps & AI-RevOps

    Always-on

    Your fractional RevOps & AI-RevOps owner.

    Ongoing, hands-on RevOps and AI-RevOps so your revenue engine stays clean, connected, and improving.

    On the RevOps side, I

    • Maintain and improve HubSpot/Salesforce architecture, workflows, routing, lifecycle.
    • Run a continuous backlog of small RevOps experiments and fixes.
    • Keep GTM teams aligned with simple docs and regular working sessions.

    Positioning Your RevOps & AI-RevOps function, for less than one senior hire, with execution built in.

Trusted by B2B Tech & SaaS teams

  • BreachLock
  • Settly
  • Co-Flo Enterprise
  • Covalent
  • ENAR Foundation
  • Quantamix Solutions

RevOps defines the system, AI-RevOps scales it

RevOps is the operating system. AI-RevOps is the accelerator.

RevOps

  • Aligns marketing, sales, and CS around one shared revenue model.
  • Connect your tools into a single system of record with clean data and clear processes.
  • Gives you reliable reporting and forecasts so you can make better bets.

AI-RevOps (AIRops)

  • Uses AI to orchestrate workflows, scoring, routing, and revenue signals across your stack.
  • Turns your system of record into a system of revenue, where campaigns and journeys self-optimise over time.
  • Offloads repetitive RevOps tasks to agents and automation, while you stay in control of strategy.

We get RevOps right first, then layer AI and personalisation where they amplify revenue, instead of adding noise.

Built for teams whose CRM has stopped telling the truth

You run revenue on HubSpot or Salesforce, but you quietly re-check every forecast by hand before you believe it. This is for B2B tech, SaaS and professional services teams who want the system they already own to work, not a new tool bolted on beside it.

See where you’d start

Sound familiar?

  • The data is messy enough that no one is sure a report is right without checking it against something else first.
  • Pipeline and revenue reports disagree with what your reps see in the CRM day to day.
  • Leads stall between marketing, sales and CS, and nobody notices until the deal has gone cold.
  • You’ve patched it in-house, but RevOps is everyone’s side project and no one’s actual job.

What breaks, and what it quietly costs you

The breakages that quietly cost you deals. Most RevOps pain builds slowly: a handful of small things compound until nobody trusts the numbers.

Four handovers sit between a form fill and a signature. Each one is a place a record gets duplicated, mis-owned, relabelled or dropped, and none of them show up in a report until the quarter is already short.

Where a lead leaks Four handovers, four ways to lose it

The shape of the problem, not client data. Which of the four is costing you most is what the diagnostic pins down.

Leaky lead routing

Leads land in the wrong rep’s queue, or get created twice. By the time anyone spots it, the buyer has already gone quiet.

Stages that mean different things

An MQL means one thing to marketing and another to sales. Every stage conversion you report is really an argument waiting to happen.

Fields and integrations drift

Properties multiply, two tools write to the same field, and one integration quietly overwrites the value you actually needed.

Dashboards nobody trusts

Reports take an analyst half a day to rebuild, so leadership stops opening them and runs the business on gut and a side spreadsheet.

Fix those four and the week changes shape. You finally know what’s working and what isn’t, and the argument about whose number is right stops being a standing agenda item.

Five categories of support, one revenue system

A high-level view of where the work lands. An engagement usually pulls on two or three of these, in the order the diagnostic sets.

Demand and Lead Generation

The routes a good-fit buyer takes to reach you, and the capture that hands sales a record worth acting on.

Marketing-Sales Automations

Routing, scoring, lifecycle and follow-up wired to fire on a record change instead of on someone remembering.

Full funnel Acquisition Campaigns

Campaigns designed against the whole funnel rather than the click, so what arrives at the top can still be traced at the bottom.

Optimization iterations

A standing backlog of small changes tested against live data, because a revenue system is tuned rather than finished.

Web Personalisation

Segment and stage signals carried from the CRM onto the site, covered in full on Salesforce Personalisation.

Where it comes together

All five report into one model of revenue. That is the difference between a set of tools and a system, and it is what the phases below build.

Certified and technology partners

  • customer.io Certified Partner
  • Leadinfo Partner
  • MoEngage Partner
  • ActiveCampaign Official Agency Partner
  • HubSpot Solutions Partner
  • CrawlQ Partner
  • Uncapped Partner
  • RevenueHero Partner
  • PhantomBuster Partner

How this engagement runs, phase by phase

From a messy CRM to a system your team runs on, in three phases. Each one ends with something you can put to work: first the roadmap, then the build, then a team that owns the result.

Audit & Blueprint

I assess the whole engine: funnels, lifecycle, data model and reporting. You get a readiness score, a maturity snapshot, and a 90-day roadmap with priorities and named owners.

Build & Fix

I rebuild the workflows, pipelines and properties that matter, and standardise lifecycle and lead statuses so every team reads them the same way. Then I build the leadership dashboards that show what is actually happening.

Enable & Optimise

Your team gets documentation and training so the system survives without me. Then two to four optimisation cycles, tuning the setup against live data instead of assumptions.

From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.

Felix HCo-Founder, Clairify (now Volantis)

Their commitment to a comprehensive discovery and audit process demonstrated a genuine investment in understanding our business.

SusieDigital Marketing Manager, Solplanet

Even when there were some barriers within what we could do, Growack always did the best to find a workaround.

Marketing Director, LoRaWAN Company

Three things that make this work

I would rather you screened yourself out here than three weeks in. If these three describe you, a diagnostic will be worth the hour. If they do not, tell me on the call and I’ll say so plainly rather than sell you a project.

Book a RevOps Diagnostic

You’ll get value from this if

  • You already run revenue on HubSpot or Salesforce, and swapping the CRM is not on the table.
  • Someone senior can settle what a stage means, so the definitions still hold six months after I leave.
  • You want the build documented and handed over to a named owner on your side, not kept as a standing dependency on me.

What you walk away with

Not a slide pack and a list of recommendations. A working system that holds its shape as you scale, because someone on your side owns it once I hand it over.

1
Shared source of truth for marketing, sales and CS
90-day
Roadmap with named owners and real dates
0
Side spreadsheets propping up the forecast

A real fix survives the quarter. A tidy-up does not.

That is the whole difference. Documentation, training and a named owner are part of the build, not an afterthought once the invoice clears.

Map your first 90 days
  • A CRM that mirrors how you actually win revenue, down to the stages your reps really use.
  • Forecasts leadership will sign off on, because every stage finally means one thing.
  • Dashboards your team opens on a Tuesday, because they answer the questions leadership actually asks.
  • A named owner and a written playbook, so it stays clean long after the engagement ends.

A HubSpot implementation, in the client’s words

HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.

Martin CEMEA Channel Partner Manager, Co-Flo Enterprise

Growack Media was resourceful in the different lead generation and growth hacking techniques that they have

Head of E-Commerce, EdCast (now Cornerstone)

From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.

Felix HCo-Founder, Clairify (now Volantis)

The two pages people read next

RevOps & CRM expertise

The detail underneath the build: data model, lifecycle definitions, routing logic and the reporting layer that sits on top of them.

See the RevOps & CRM expertise

The stack I build these systems in

  • HubSpot
  • Salesforce
  • Salesforce personalisation
  • Google Ads
  • LinkedIn Ads
  • Analytics & attribution
RevOps Diagnostic

Ready to get a clear picture of where your RevOps stands today?

Book a diagnostic and I’ll walk your CRM with you, then show you where revenue is leaking and the one or two fixes that pay off first. If you would rather start smaller, the free Quick Audit is the lighter way in.

Book a RevOps Diagnostic Run the HubSpot Quick Audit Reviewed by me personally, not junior staff.
Book a RevOps Diagnostic