Growth decisions get made in the gaps
The calls that set the next two quarters are taken between other things, or deferred until a board meeting forces them.
Advisory
Fractional Marketing Lead for early-stage B2B Tech
Founder-level growth & RevOps advisory to steer your GTM, without the cost and commitment of a full-time hire.
Trusted by B2B Tech & SaaS teams
- BreachLock
- Settly
- Co-Flo Enterprise
- Covalent
- ENAR Foundation
- Quantamix Solutions
The moment a fractional lead earns its place
Worth being straight about this early. A fractional lead earns its place at a particular moment, and wastes your money outside it. Here is the line as I draw it.
- Seed to Series A startups or SMBs with early traction.
- Founders who still own most of GTM but want an experienced partner to pressure-test decisions.
- Teams considering a CMO but wanting to de-risk the hire.
What goes wrong when nobody senior owns growth
None of these look urgent in any single week, which is exactly why they run for a year.
The first senior hire is shaped by guesswork
A job spec gets written before anyone knows what the role actually needs to do, and the mis-hire is discovered expensively.
Channels are added, never retired
Each new tactic is bolted on beside the last. Nothing is switched off, so effort is spread thin across everything at once.
Nobody can settle the pipeline number
Marketing and sales quote different figures, and with no one owning both sides the disagreement never actually gets resolved.
Senior judgement in the room each week ends all four. You finally know what’s working and what isn’t, and the next decision has an owner.
What we work on together
The handful of decisions that actually move pipeline, ordered to your stage instead of a stock playbook. Four areas, and we rarely need all four at once.
Positioning
ICP & offers
Pipeline design
HubSpot
Salesforce
Paid & content
First GTM hires
- GTM and messaging. Positioning, ICP and offers, and the words that make a buyer stop and read. This is the ground covered in Strategy & GTM.
- Pipeline and RevOps. How it’s wired, the few numbers worth watching, and the CRM plumbing underneath. If it needs rebuilding rather than steering, that becomes RevOps Systems.
- Channels and campaigns. Where to double down, what to try next, and what to quietly switch off.
- First hires and org design. Which GTM roles to open, in what order, and how the team fits around them.
Two weeks to a plan, then a focused advisory window
Every engagement opens with a short, paid intake, so we both know the work is worth doing before either of us commits to more. You commit to two weeks, not a year.
Diagnose
Week one. One or two working sessions on your product, GTM and funnel, plus a pass through your tools, campaigns and numbers.
Plan
Week two. A short Growth and RevOps map: where you stand, the bottlenecks that matter most, and a 90-day plan you keep either way. It closes with your options for ongoing work: advisory only, or advisory plus systems work.
Advise
If the plan earns it, a focused three to six month engagement: weekly or fortnightly calls, with async decision support between them.
Adjust
We re-prioritise as the picture shifts, so the plan keeps up with the business while you stay in control of the pace and the spend.
How ongoing advisory works
A three to six month engagement, weekly or bi-weekly calls with async advice between them, and continuous prioritisation and decision support as the picture changes.
1:1
You work straight with me. No junior stand-in in the room, on any call.
Senior
Judgement from someone who has carried a GTM number, not a template.
Part‑time
A few focused hours a week, matched to your pace and your budget.
3-6 mo
A window long enough to move numbers, short enough to close when it’s done.
Certified and technology partners
- customer.io Certified Partner
- Leadinfo Partner
- MoEngage Partner
- ActiveCampaign Official Agency Partner
- HubSpot Solutions Partner
- CrawlQ Partner
- Uncapped Partner
- RevenueHero Partner
- PhantomBuster Partner
The honest version, before you apply
I would rather you screened yourself out here than two weeks in. Here is where this works, and where I would tell you to spend the money somewhere else.
Right moment Let’s talk
- You’re between Seed and Series A, or an SMB with early traction and real customers.
- You still own most of GTM and want a sharper read on the calls that move pipeline.
- You’re weighing a first senior marketing hire and want the role shaped before you post it.
- Someone on your side has the time to act on a plan once it exists.
Not yet I’ll say so
- You’re pre-product and still testing whether anyone wants the thing at all.
- What you actually need is a pair of hands to execute, not a second opinion on strategy.
- The CRM itself is the bottleneck. Start with RevOps Systems instead.
What you have at the end of the window
Same method as a much bigger engagement, run at your scale. Find where the pipeline is actually leaking, fix that first, and keep the reporting honest enough that everyone agrees on what happened. At your stage the numbers are smaller and the loop is a good deal faster.
2 weeks
To a written 90-day plan, and it is yours whether or not we carry on
1:1
You work straight with me, with no junior stand-in on any call
3-6 mo
A window long enough to move numbers, short enough to close when it is done
You are buying judgement, not hours. The plan is yours either way.
See the client work- A Growth and RevOps map showing where you stand and which bottleneck matters most.
- A 90-day plan with an order to it, so the next quarter has a sequence rather than a wish list.
- The first GTM roles shaped before you post them, so the hire is a decision rather than a hope.
- A clean exit, because the window closes when the job is done and not when a retainer renews.
What founders say about working this way
From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.
HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.
Their commitment to a comprehensive discovery and audit process demonstrated a genuine investment in understanding our business.
What you’re really choosing between
The usual answers to “we need marketing help” are a senior hire, an agency, or another quarter of doing it yourself. Each costs more than it first looks.
Hire a full-time CMO
A senior salary from day one and a permanent bet placed before you know the shape of the role. If the role turns out to be different, you find out expensively.
Press on solo
The big growth decisions get made in the gaps between everything else, or slip down the list until a board meeting drags them back up.
Retain a generalist agency
Activity arrives on schedule. Whether any of it is wired to pipeline you can see in the CRM is a separate question, and usually an awkward one.
A fractional lead sits between them. Judgement in the room from week one with no ramp and no recruiting, a clear scope each week priced for an early-stage budget, and a window you can close the moment the job is done.
The questions founders usually ask
How much of your time do I actually get?
Enough focused time each week to shape the decisions in front of you. You are buying judgement, not hours, so the time goes on the choices that matter rather than on managing a workload.
What if the intake shows it isn’t a fit?
Then we stop there. You still walk away with the 90-day plan and a clear read on your priorities, and there’s no pressure to carry on.
How is this different from hiring a CMO?
A CMO is a permanent bet on one person and a full-time salary. This is hands-on input for a few months, with the option to hire later once you know exactly what the role needs to be.
Do you work remotely?
Yes. The studio is Amsterdam based and works with B2B tech and SaaS teams across Europe on calls, with the occasional day on site when it helps.
When the answer is a build, not an advisor
Advisory steers. It does not rebuild. If one of these describes your situation better, start there instead and we can talk about advisory afterwards.
RevOps Systems
The CRM, data model and reporting layer, rebuilt rather than advised on. Advisory cannot steer a pipeline nobody can measure.
If the CRM itself is the bottleneck, start with RevOps SystemsStrategy & GTM
The positioning, ICP and offer work that most of the first two weeks is spent on, set out in detail.
If the positioning is the thing you keep circling, see Strategy & GTM2-Week Growth & RevOps Intake
Two weeks to your roadmap. Tell me about your stage and the decisions you’re weighing. If it’s a fit, I’ll book the first session.
Thanks. Your request is in.
I’ll reply within one to two business days with next steps and a link to book a time.
Even when there were some barriers within what we could do, Growack always did the best to find a workaround.
Growack Media was resourceful in the different lead generation and growth hacking techniques that they have
HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.
A founder-led studio in Amsterdam, working with B2B tech and SaaS teams across Europe and beyond.
The stack I build these systems in
- HubSpot
- Salesforce
- Salesforce personalisation
- Google Ads
- LinkedIn Ads
- Analytics & attribution
Not ready to commit to two weeks?
Start with the RevOps diagnostic
A short set of questions about your stack, your funnel and your reporting. I read every one myself and come back with where the pipeline is leaking and what I would fix first, whether or not we end up working together.