Friendly Automate is a Swiss marketing automation platform by Friendly (Switzerland), founded in 2020. It is built on the open-source Mautic tool and is designed for companies that require strong data privacy (compliant with nFADP/GDPR). The platform offers lead capture forms, email campaign automation, and customer segmentation, all hosted in Switzerland (with an EU option) to ensure data sovereignty. Friendly emphasizes enterprise features and security (with ISO certifications and a Swiss data center) and notes customers such as banks and insurers among its clients.