Friendly Analytics (by Friendly, Switzerland) is a privacy-first website analytics platform based on Matomo. In addition to standard analytics, it offers privacy-friendly session recording (user journey replays) to help visualize how visitors interact with a site. All data is hosted on Swiss or EU servers, ensuring GDPR compliance. The platform targets organizations (e.g. banks, public institutions) that need accurate analytics with user privacy. Friendly highlights full data ownership, ISO security certifications, and dedicated support to help clients analyze their web traffic without using third-party trackers.