Insights is a web analytics platform developed by two freelance developers (Anthony and Henrique) that targets developers needing privacy-friendly analytics. It emphasizes GDPR compliance: no cookies, no IP tracking, and only anonymous, aggregated data collection. The service provides standard features like page views and custom event tracking, and includes a tag script and API for integration. Insights offers tiered pricing (including a free plan) and aims to replace complex tools with a simpler, developer-centric analytics solution. It markets itself as requiring no cookie banner and giving developers fine control over what data to collect.