Matomo is an open-source web analytics platform (originally developed in New Zealand) that emphasizes data privacy. It can be self-hosted or used in the cloud and delivers GDPR-compliant analytics. The platform guarantees full data ownership (no third-party sharing), unsampled and uncapped data collection, and comprehensive insights without data loss. Key features include page and traffic analysis, conversion funnels, visitor segmentation, A/B testing, and integrated heatmaps and session recordings. Matomo is used by over 1 million organizations (per the site) and is often positioned as an alternative to GA with stronger privacy controls. (Founders or founding date are not given on the site.)