Piwik PRO is a comprehensive analytics suite that combines web and app analytics with tag management and consent management in a single platform. It is designed for organizations that need detailed tracking while staying compliant with European data-protection rules, including public-sector institutions, healthcare providers and large enterprises.
The platform supports on-premise and private-cloud deployments, which means customers can decide exactly where their data is stored. Piwik PRO’s consent manager integrates with its analytics to ensure that only data covered by visitor opt-in is processed, and its reporting covers funnels, user journeys and custom segments comparable to those in larger marketing clouds.
