Founded in December 2018 by Uku Taht, Plausible is a lightweight, privacy-focused web analytics platform. It provides a simple alternative to Google Analytics with no cookies, no personal data collection, and fully GDPR-compliant tracking. Based in Europe, the company remains self-funded and profitable, emphasizing transparency (the code is AGPLv3 open-source) and customer privacy. Over 20,000 paying subscribers – including organizations like Basecamp, Ghost, and Harvard University – use Plausible for their website statistics.