Publytics is a European web analytics service (Italian company) tailored to online publishers and content websites. It provides privacy-friendly tracking (no cookies; infrastructure hosted in Europe) and is compliant with GDPR, CCPA, and PECR. The platform offers real-time and historical traffic reports, custom dashboards, and network mode for multi-site analysis. Publytics includes features like data export and a Google Analytics import tool for retaining historical data, focusing on key publisher metrics (audience, conversions, content performance) and ad revenue optimization. Founded by and for digital publishers (e.g. blogs, news sites), Publytics emphasizes transparency: it uses a lightweight script and claims not to monetize user data. Hundreds of publishers (over 1,500) reportedly use Publytics for insights and decision support.