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Tactical Growth Marketing Meetup

Small, practical sessions for B2B Tech & SaaS teams: real teardowns, real numbers, no pitch decks. Seven editions run so far, in Amsterdam and online.

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At a glance

Next edition: dates announced to subscribers first. Register below and you will hear about it before it goes public.
Format: one evening, four short parts. Teardowns and working examples, not talks.
Location: Amsterdam, plus online editions for people outside the city.
Room size: deliberately small, so everyone in it can put their own funnel on the table.

Run by someone who does this inside B2B Tech & SaaS teams

Four parts across one evening

The shape that ran at the last edition, hosted with TSH Collab in Amsterdam. Each part is a live teardown with the numbers on screen, and the room argues with them.

Figure 1 One evening, four parts, in the order a visitor meets them

The four teardowns run in sequence, and the sequence is the point: each part picks up where the previous one leaves the visitor. Landing pages set the promise, usability decides whether the visitor gets through it, virality decides who else hears about it, and lead generation is what is left at the end.

Schematic. The four parts and their descriptions are the page’s own. The left to right order is the order the page lists them in; no duration is shown for any part because the page states none.

Part one

Landing pages

Real pages pulled apart in front of the room: what the page promises, what it asks for, and where the drop-off actually sits.

Part two

Usability

Watching how people move through a flow instead of guessing. The friction is usually somewhere nobody on the team looks.

Part three

Virality

What makes a loop actually loop, and why most referral mechanics quietly stop after the first turn.

Part four

Lead generation

Where the leads come from, what they cost, and which of them the CRM can still recognise a month later.

What a teardown actually looks like

Part one is a real page, pulled up in front of the room. We read what it promises, what it asks for, and which version of it the numbers actually preferred. Then the person who owns it gets to argue back.

Illustrative view of the kind of page that goes up. Not a client screenshot.

Editions one to six followed the same idea: hands-on growth teardowns with founders and marketers from the Amsterdam B2B community. The topics change with whoever is in the room.

Certified and technology partners

Come if this is your week

B2B Tech & SaaS marketers who own a number and want to know why it moved.
Founders running growth themselves, before there is a team to hand it to.
RevOps and demand gen people who are tired of tactics with no system underneath them.
Anyone happy to be torn apart in public. The best sessions are the ones where someone brings a page that is not working.

Three things, not a swag bag

A teardown of something you own. Bring a page, a flow or a campaign and it goes on the screen.
The order to fix things in. Which of the four parts is costing you most right now, and which one can wait a quarter.
A room of people with the same problem. Small enough that you leave knowing who to message afterwards.

Sushil Krishna, founder of Growack

The meetup is run by the same person who does the client work: no panel, no sponsor slot, no junior staff. Growack is a founder-led RevOps and growth marketing studio in Amsterdam, working with B2B Tech & SaaS teams across Europe.

Most teams in the room do not need another tool. They need to know which broken thing is quietly costing them deals. That is what the evening is spent finding, and it is the same thing the client work starts with.

Book a RevOps Diagnostic

Growack Media was resourceful in the different lead generation and growth hacking techniques that they have

Head of E-Commerce, EdCast (now Cornerstone)

Even when there were some barriers within what we could do, Growack always did the best to find a workaround.

Marketing Director, LoRaWAN Company

HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.

Martin CEMEA Channel Partner Manager, Co-Flo Enterprise

4.5 Top HubSpot Partner Consultant 2024 11 reviews on Clutch

4.9 HubSpot Solution Partner 10 reviews in the HubSpot ecosystem

Save your seat for the next edition

Seats are limited because the room is meant to stay small. Send me a message and I will put you on the list, then you get the date, the location and the running order before any of it goes public.

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Recaps and slides from past sessions go up on the blog.

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